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Website Redesign with Custom CMS for Bruno’s Language School Cambridge
Overview
Bruno’s Language School approached TRCOMS Ltd to transform their online presence into a modern, user-friendly, and SEO-optimised platform. The goal was to create a website that not only reflects the professionalism of their language training services but also provides an intuitive content management system (CMS) tailored to their needs.
We delivered a full redesign of brunoslanguageschool.com, built on a custom CMS that empowers their team to manage content with ease, improve student engagement, and attract new learners through optimised digital visibility.
Challenges
The previous website faced several limitations:
Outdated design that didn’t align with the school’s brand identity.
Limited CMS functionality, making it difficult for staff to update content.
Poor mobile responsiveness and slower page load times.
Minimal SEO optimisation, affecting visibility on search engines.
Lack of clear user journeys for prospective students (e.g., course discovery, enquiries, enrolment).
Bruno’s Language School needed a future-proof solution that would improve online engagement and generate more student leads.
- Lack of real-time data for timely interventions.
The challenge was to create a trained AI model capable of distinguishing between healthy plants and diseased crops — forming the basis for smarter agricultural tools in the future.
Solution
TRCOMS delivered a complete website redesign and custom CMS with the following features:
Modern, Responsive Design
Clean, multilingual-friendly layout optimised for mobile, tablet, and desktop.
Visuals and typography that align with the school’s brand identity.
Custom CMS Development
Easy-to-use CMS tailored for non-technical staff.
Allows quick updates to courses, schedules, blog posts, and student resources.
Role-based access for administrators and content editors.
SEO Optimisation
On-page SEO: meta titles, descriptions, alt tags, and structured content.
Improved site architecture for better crawlability.
Faster loading speeds through optimised images and code.
User Experience (UX) Enhancements
Clear navigation with defined user journeys: “Discover Courses → Learn More → Enquire/Apply.”
Integrated enquiry forms to capture prospective student leads.
Multi-language support to cater to international learners.
Performance & Analytics
Google Analytics integration for tracking conversions and user behaviour.
Scalable architecture to support future integrations (e.g., e-learning, online booking).
Result and Future Outlook
Stronger Brand Presence – A modern, professional website that reflects Bruno’s Language School’s values and credibility.
Improved SEO Ranking – Higher visibility for language courses and local search queries.
Better User Experience – Students can easily browse courses, access resources, and make enquiries.
Empowered Staff – Custom CMS enables the school team to manage and update content independently.
Lead Generation Growth – Clearer calls-to-action and optimised enquiry forms improved student sign-ups.
Why It Matters
For educational institutions like Bruno’s Language School, a website is the front door for prospective students. By combining custom CMS development, SEO optimisation, and a redesigned UX, TRCOMS helped transform their digital presence into a tool that drives growth, engagement, and credibility.
This project showcases TRCOMS’ expertise in education technology, web development, and digital transformation for small-to-medium businesses.
Published:
April 22nd, 2022
Category:
Website redesign
Product:
Brunos Language School Cambridge
COMPANY:
Brunos Language School
